Albuquerque, NM – January 15, 2021 – WiseChoice Foods LLC announced today their victory surrounding the 2020 SMSDC Minority Business Enterprise Idol competition developed by the minority business certifying agency, Southwest Minority Supplier Development Council (SMSDC), a regional affiliate of the National Minority Supplier Development Council (NMSDC). WiseChoice Foods LLC showcased their development and 2020 launch of the retail WisePies Pizza brand as a clean-label frozen pizza line with recent successes earning sought-after frozen shelf space in major retailers across 10 states in more than 550 grocery stores to include Costco Wholesale, Whole Foods, Albertsons Market, United Markets and Kroger brands – Smiths, Fry’s, Ralphs, King Soopers and City Market.
“We are incredibly thankful to be a member of the SMSDC and for our Hispanic-owned, female-led company to win the title of 2020 Minority Business Enterprise Idol. We will hold this award in the highest regard and are grateful to the group that organized the competition. Our team is focused on a successful 2021 with our eyes set only on the positive growth of this strong New Mexican company,” stated Season Elliott, President of WiseChoice Foods LLC.
“We’re very proud of our MBEs. They hit a home run out of the ballpark on their presentations. Congratulations to WisePies Pizza,” expressed Karen Box, President & CEO of SMSDC.
MBE Idol 2020 is a competition where SMSDC’s certified minority members pitch their business strategy in a series of three virtual presentations to a panel of judges including representatives from Dell, Toyota North America and ConocoPhillips. Each round becomes more challenging with a rising level of competition and a smaller field of participants. As the winner, WiseChoice Foods will gain valuable exposure to Dell business partners and the entire SMSDC network. Criteria for success in this competition includes having a clear business strategy, key product differentiators, a well-rounded marketing plan, strong and concise messaging, sustainability and diversity efforts as well as a passion for business and a demonstrated commitment to success.
WiseChoice Foods will be working with Dell over the next few months to grow through strategic business partners and have the honor of addressing the council membership at a speaking engagement at the SMSDC’s 2021 Stakeholder’s meeting on February 25, 2021.
ABOUT WISECHOICE FOODS LLC:
Started in 2018, WiseChoice Foods LLC launched the revolutionary frozen pizza line – WisePies Pizza – A Smarter Way to Pizza – as a crossover between the natural foods and traditional premium pizza categories that carries a clean label promise and elevates sustainability as a priority. The team at WiseChoice Foods feels like delicious food can and should also support overall consumer health through better food choices. They are committed to retail grocers, food service providers and pizza lovers by creating innovative and proprietary all-natural pizza products inspired by regional, ethnic flavor profiles that reflect diversity, are unique to the frozen pizza category and are incredibly delicious.
WisePies Pizza products were developed with shifting consumer purchasing behaviors in mind that include natural, healthier choices that are high quality and quick to prepare without sacrificing the robust flavors that pizza lovers crave. WiseChoice Foods is locally owned and operated in Albuquerque, New Mexico, is the first and only frozen pizza company from New Mexico and is certified minority-owned since 2018 by the National Minority Supplier Development Council (NMSDC) Southwest Division. WisePies Pizza is now available in more than 550 grocery stores and through food service distributors across the country. Visit www.wisepiespizza.com to locate the grocery store closest to you that carries WisePies Pizza and to find out more about WiseChoice Foods, WisePies Pizza products and how we’re impacting our community.
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