March 23, 2021
WisePies Pizza Hosts First 5K Pizza Run Benefiting Make-A-Wish Foundation of New Mexico

Virtual Fun Run/Walk Looking to Support Local Non-Profit and Promote Healthy Lifestyle

Albuquerque, NM – March 23, 2021 – WiseChoice Foods LLC announced today the 2021 WiseInitiative Supporting Community Fundraiser with the inaugural 5K Pizza Fun Run/Walk as a virtual event to allow everyone anywhere to participate with their close family or friends in a COVID-safe way based on their own schedules. The Make-A-Wish Foundation of New Mexico was selected as the beneficiary for this fundraiser with 100% of net proceeds going back to the organization. Early-bird registration is currently open now for only $39 plus fees with the price increasing to $49 plus fees on April 12, 2021. As a virtual run, we encourage activities to take place from April 24, 2021 to May 2, 2021 on a 5K route chosen by the participant.

“The mission of the WiseInitiative program is to support non-profits who provide food, clothing, shelter or services to the most vulnerable children in our community. The Make-A-Wish Foundation of New Mexico certainly achieves that goal, and we are grateful to develop this new partnership,” stated Season Elliott, WiseChoice Foods President. “At WiseChoice Foods, we go beyond creating all-natural, clean
label frozen WisePies Pizzas and pizza snacks. We want our community and our pizza-lovin’ friends across America to make healthy lifestyle choices. On the heels of a less active time in our lives, it’s great to get outside again in the warmer weather and do something good for ourselves and for others.”

“Make-A-Wish is proud to partner with a trusted home-grown New Mexico business like WiseChoice Foods to create hope for children battling critical illnesses in our state,” expressed Sara Lister, President & CEO of Make-A-Wish New Mexico. “We currently have over 150 children waiting for their wishes to be granted. This virtual run/walk will provide much needed support during these challenging times to make wishes a reality.”

All participants will get a t-shirt or tank top, a numbered participant bib, as well as a frozen WisePies Pizza for those who are able to pickup their packets. Frozen pizzas are not eligible for shipping at this time. Route suggestions and free activity app links will also be provided to support the virtual 5k. Emails will be sent out to support the visibility of the event and remind participants of the timeline.

Started in 2018, WiseChoice Foods LLC launched the revolutionary frozen pizza line - WisePies Pizza – A Smarter Way to Pizza - as a crossover between the natural foods and traditional premium pizza categories that carries a clean label promise and elevates sustainability as a priority. The team at WiseChoice Foods feels like delicious food can and should also support overall consumer health through better food choices. They are committed to retail grocers, food service providers and pizza lovers by creating innovative and proprietary all-natural pizza products inspired by regional, ethnic flavor profiles that reflect diversity, are unique to the frozen pizza category and are incredibly delicious.

WisePies Pizza products were developed with shifting consumer purchasing behaviors in mind that include natural, healthier choices that are high quality and quick to prepare without sacrificing the robust flavors that pizza lovers crave. WiseChoice Foods is locally owned by Steven B. Chavez and operated in Albuquerque, New Mexico, is the first and only frozen pizza company from New Mexico and is certified minority-owned since 2018 by the National Minority Supplier Development Council (NMSDC) Southwest Division. WisePies Pizza is now available in more than 550 grocery stores and through food service distributors across the country. Visit to locate the grocery store closest to you that carries WisePies Pizza and to find out more about WiseChoice Foods, WisePies Pizza products and how we're impacting our community.

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