October 8, 2020
WiseChoice Foods Partners with Whole Foods Market to Expand Availability of Local Frozen Pizza Brand

Albuquerque, NM – October 8, 2020 – WiseChoice Foods LLC announced today an ongoing partnership with Whole Foods Markets in New Mexico to carry the clean label frozen pizza brand WisePies Pizza – A Smarter Way to Pizza which is now available in stores.

“This product introduction to Whole Foods Markets marks the availability of WisePies Pizza in 43 grocery stores across New Mexico and more than 550 grocery stores across ten central and western states now competing with national brands! This is a thrilling adventure to be on with my team,” exclaimed Season Elliott, WiseChoice Foods President. “Since COVID-19 began impacting our world earlier this year, our shift in business strategy from food service to grocery retail has resulted in exponential growth for our company and provided so much opportunity for an eastern expansion.”

Distribution for Whole Foods will encompass the 3 New Mexico locations with the opportunity for an expansion into the entire Rocky Mountain region and beyond. The initial rollout will feature four products to include the popular, certified Hatch Green Chile Four Cheese Pizza on traditional crust and the certified Hatch Green Chile Uncured Pepperoni Pizza on traditional crust. Shoppers will also see the Four Cheese Pizza and the Veggie Outfit Pizza both on traditional crust.

Started in 2018, WiseChoice Foods LLC launched the revolutionary frozen pizza line – WisePies Pizza – A Smarter Way to Pizza – as a crossover between the natural foods and traditional premium pizza categories that carries a clean label promise and elevates sustainability as a priority. The team at WiseChoice Foods feels like delicious food can and should also support overall consumer health through better food choices. They are committed to retail grocers, food service providers and pizza lovers by creating innovative and proprietary all-natural pizza products inspired by regional, ethnic flavor profiles that reflect diversity, are unique to the frozen pizza category and are incredibly delicious.

WisePies Pizza products were developed with shifting consumer purchasing behaviors in mind that include natural, healthier choices that are high quality and quick to prepare without sacrificing the robust flavors that pizza lovers crave. WiseChoice Foods is locally owned and operated in Albuquerque, New Mexico, is the first and only frozen pizza company from New Mexico and is certified minority-owned since 2018 by the National Minority Supplier Development Council (NMSDC) Southwest Division. WisePies Pizza is now available in more than 550 grocery stores and through food service distributors across the country.

Visit www.wisepiespizza.com to locate the grocery store closest to you that carries WisePies Pizza and to find out more about WiseChoice Foods, WisePies Pizza products and how we’re impacting our community. Instagram – @wisepiespizzausa Facebook – @wisechoicefoodsnm