April 20, 2021
KeHE National Food Distributor Awards Coveted Frozen Pizza Space to WisePies Pizza Supporting New Expansion to Nearly 900 Grocery Store Locations

New Partnership Increases Grocery Store Distribution to Include New Safeway and Albertsons Locations

Albuquerque, N.M. – April 20, 2021 – WiseChoice Foods LLC, the manufacturer of the frozen pizza brand WisePies Pizza and a certified minority-owned and female-led company based in Albuquerque, N.M., announced today an ongoing distribution partnership with KeHE Distributors, one of the nation’s top pure play wholesale food distributors, to support an increase in product movement due to the addition of Albertsons and Safeway grocery stores in their southwest and intermountain divisions. With the addition of approximately 261 new grocery stores, WisePies Pizza will now be available in 843 grocery stores increasing market share in New Mexico, Arizona, California and Colorado among other states. WisePies Pizza, A Smarter Way to Pizza, will also be making an introduction into two new states, Oregon and North Dakota, increasing the availability to 12 states. This rollout will feature the certified Hatch Green Chile Four Cheese Pizza on traditional crust, the certified Hatch Green Chile Uncured Pepperoni Pizza on traditional crust, the Veggie Outfit Pizza on traditional crust and the Uncured Pepperoni Classico Pizza on traditional crust.

“To showcase our New Mexican company in so many cities, states and grocery stores in less than a year during a pandemic is just phenomenal. We continue to be grateful for all of our growth due to our incredible team and supportive supply chain partners,” said WiseChoice Foods President, Season Elliott. “WisePies Pizza is the only retail frozen pizza in the nation that features green chile. We boldly promote this New Mexican agricultural staple, and buyers love it! Our product quality and consistency continue to impress consumers and new grocery buyers across the country as we expand into the eastern United States.”

Started in 2017, WiseChoice Foods LLC launched the revolutionary frozen pizza line – WisePies Pizza – A Smarter Way to Pizza – as a crossover between the natural foods and traditional premium pizza categories that carries a clean label promise and elevates sustainability as a priority. The team at WiseChoice Foods feels like delicious food can and should also support overall consumer health through better food choices. They are committed to retail grocers, food service providers and pizza lovers by creating innovative and proprietary all-natural pizza products inspired by regional, ethnic flavor profiles that reflect diversity, are unique to the frozen pizza category and are incredibly delicious.

WisePies Pizza products were developed with shifting consumer purchasing behaviors in mind that include natural, healthier choices that are high quality and quick to prepare without sacrificing the robust flavors that pizza lovers crave. WiseChoice Foods is locally owned by Steven B. Chavez and operated in Albuquerque, New Mexico, is the first and only frozen pizza company from New Mexico and is certified minority-owned since 2018 by the National Minority Supplier Development Council (NMSDC) Southwest Division. WisePies Pizza is now available in more than 550 grocery stores and through food service distributors across the country. Visit www.wisepiespizza.com to locate the grocery store closest to you that carries WisePies Pizza and to find out more about WiseChoice Foods, WisePies Pizza products and how we’re impacting our community.

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