July 20, 2021
2021 Hatch Chile Festival in Texas to Feature Innovative Frozen Pizza from New Mexico

Central Market selects WisePies Pizza Hatch Green Chile Pizza Line for 26th Annual Hatch Chile Festival

Albuquerque, N.M. – July 20, 2021 – WiseChoice Foods LLC, the manufacturer of the all-natural frozen pizza brand WisePies Pizza, announced today that beginning August 4, 2021, Texas-based Central Market grocery stores throughout Texas will be featuring two new WisePies Pizza items: Hatch Green Chile Four Cheese Pizza and Hatch Green Chile Uncured Pepperoni Classico Pizza. This is a new major market opportunity for WisePies Pizza to drive visibility and to garner new Hatch green chile pizza fans in large metro areas including Austin, Houston, San Antonio, Plano, and Dallas/Ft. Worth areas.

New Mexico Chile Association Executive Director Joram Robbs stated, “These types of promotional festivals, like the Hatch Green Chile festival at Central Market grocery stores, are vital to the longevity of the New Mexico chile industry. Sure, every New Mexican loves the flavor and spice that New Mexico chile offers, but we need to share that flavor with those outside of the state. This is how we share the culture of New Mexico with those that aren’t from here. Products like WisePies Hatch Green Chile Pizza are great to showcase the flavor and multiple uses New Mexico chile has to offer. Those that don’t have the knowledge or time to roast their own chile can still participate in the experience of eating New Mexico chile through innovative products like this.”

Robbs added, “Unique products like the WisePies Hatch Green Chile Pizza line also supports family farms in New Mexico that grow New Mexico Certified Chile. These family farms are vital to the State of New Mexico and events like this help promote the hard work behind producing New Mexico chile.”

In past years, the festival has featured many “hatchified” products throughout Central Market stores and overall roasts more peppers than anyone else outside of Hatch, New Mexico. It was named by the New Mexico Tourism Department as the most authentic Hatch festival outside of New Mexico.

Started in 2017, WiseChoice Foods LLC launched the revolutionary frozen pizza line – WisePies Pizza – A Smarter Way to Pizza – as a crossover between the natural foods and traditional premium pizza categories that carries a clean label promise and elevates sustainability as a priority. Known for the variety of Hatch Green Chile Pizza flavors, the team at WiseChoice Foods feels like delicious food can and should also support overall consumer health through better food choices by meeting the highest quality food standards and removing more than 200 unnatural and potentially harmful ingredients that can be found in other food products while maintaining the robust and hearty Italian flavors we all crave from our pizza. They are committed to retail grocers, food service providers and pizza lovers by creating innovative and proprietary all-natural pizza products inspired by regional, ethnic flavor profiles that reflect diversity, are unique to the frozen pizza category and are incredibly delicious.

WisePies Pizza products were developed with shifting consumer purchasing behaviors in mind that include natural, healthier choices that are high quality and quick to prepare without sacrificing the robust flavors that pizza lovers desire. WiseChoice Foods is locally owned by Steven B. Chavez, operated in Albuquerque, New Mexico, is the first and only frozen pizza company from New Mexico and is certified minority-owned since 2018 by the National Minority Supplier Development Council (NMSDC) Southwest Division. WiseChoice Foods was chosen as the winner of the 2020 SMSDC Minority Business Enterprise Idol competition showcasing their development and 2020 launch of the retail WisePies Pizza brand as a clean-label frozen pizza line.

WisePies Pizza is now available in more than 940 grocery stores and through food service distributors across the country. Visit www.wisepiespizza.com to locate the grocery store closest to you that carries WisePies Pizza and to find out more about WiseChoice Foods, WisePies Pizza products and how we’re impacting our community.

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