Shoppers roaming the aisles of Albertsons stores around New Mexico are going to be seeing a new option for a frozen dessert with a special mission.
The WishPie, from WiseChoice Foods, is back at Albertsons and available to buy at www.wisepiepizza.com for the second year in a row. The company once again is planning to donate $1 from every purchase of the WisePies item from Oct. 3 to Nov. 30 to Make-A-Wish. Last year, $250,000 was donated to Make-A-Wish from WishPies sales.
A cinnamon apple drizzle dessert pizza, the WishPie is packaged in a special edition blue and white box, similar to the color scheme associated with Make-A-Wish.
The proceeds from purchases of the WishPie will go toward helping grant more wishes for New Mexican children experiencing critical illnesses.
The cause hits close to home for WiseChoice Foods President Season Chavez, whose brother had a wish granted himself when he was battling cancer as a child.
“I’ve personally seen the transformation that a wish can make in the life of a child experiencing critical illness, so this was a way we could do even more than we do,” she said.
Other examples of that transformation could be seen in the faces of 15-year-old Taliana Vargas, 11-year-old Kaelynn Parsley, and 7-year-old Lincoln Cooper, who were all on hand at a ribbon-cutting event at a West Side Albertsons Market store on Tuesday to celebrate the WishPie’s return.
All three had their wishes granted by Make-A-Wish. Vargas got to go on a camping trip, Parsley built a gaming computer, and Cooper got a chance to visit Disney World and go to the beach.
“Wishes are more than just a singular moment in time,” said Sara Lister, president and CEO of Make-A-Wish New Mexico. “It’s something that provides hope to a child while they’re going through, they’re battling their critical illness.”
Lister is hopeful that shoppers who buy the WishPie not only enjoy it with their family but also understand the impact it is making on a child’s life.
“They’re making sure that a child who’s battling a critical illness has their wish granted and that really is the gift of hope,” she said. “As we enter into the holiday season, there’s nothing better than giving.”