July 7, 2021 – Progressive Grocer Magazine
2021 Top Women in Grocery Selects WisePies Pizza Executives

“A Smarter Way to Pizza” Earns National Recognition within the Grocery Industry in First Year of Retail Distribution

Albuquerque, N.M. – July 7, 2021 – WiseChoice Foods LLC, the manufacturer of the all-natural frozen pizza brand WisePies Pizza, announced today that two female leaders within the company have been chosen for the honor of 2021 Top Women in Grocery from Progressive Grocer magazine recognizing and celebrating the accomplishments and contributions of women at all levels of the food retail and grocery industries. Season Elliott, president of WiseChoice Foods, was included in the category of Senior-Level Executives and Laura Lingad, director of operations for WiseChoice Foods, was included in the category of Rising Stars. This is the 15th Top Women in Grocery class and is considered the most prestigious honor for female leaders in the grocery industry.

“This honor is a testament to the strength of our team and to the quality of our products,” said WiseChoice Foods President, Season Elliott. “Although WiseChoice Foods is a small, minority-owned business, we’re driving visible results through decisive actions. Having achieved distribution in more than 850 grocery stores in less than a year, it is an enormous feat. We keep advocating for our delicious products and for the State of New Mexico. More than anything, we remain grateful for the achievements and for the learning opportunities growing stronger with each experience.”

Progressive Grocer recognizes the integral role women play across all segments of the North American food retail and grocery industries. Other honorees include female executives from Coca-Cola, Target, Instacart, Albertsons, Kroger, Whole Foods, BJ’s Wholesale Clubs, Harris Teeter, Hy-Vee, Publix and many more.

Started in 2017, WiseChoice Foods LLC launched the revolutionary frozen pizza line – WisePies Pizza – A Smarter Way to Pizza – as a crossover between the natural foods and traditional premium pizza categories that carries a clean label promise and elevates sustainability as a priority. Known for the variety of Hatch Green Chile Pizza flavors, the team at WiseChoice Foods feels like delicious food can and should also support overall consumer health through better food choices by meeting the highest quality food standards and removing more than 200 unnatural and potentially harmful ingredients that can be found in other food products while maintaining the robust and hearty Italian flavors we all crave from our pizza. They are committed to retail grocers, food service providers and pizza lovers by creating innovative and proprietary all-natural pizza products inspired by regional, ethnic flavor profiles that reflect diversity, are unique to the frozen pizza category and are incredibly delicious.

WisePies Pizza products were developed with shifting consumer purchasing behaviors in mind that include natural, healthier choices that are high quality and quick to prepare without sacrificing the robust flavors that pizza lovers desire. WiseChoice Foods is locally owned by Steven B. Chavez, operated in Albuquerque, New Mexico, is the first and only frozen pizza company from New Mexico and is certified minority-owned since 2018 by the National Minority Supplier Development Council (NMSDC) Southwest Division. WiseChoice Foods was chosen as the winner of the 2020 SMSDC Minority Business Enterprise Idol competition showcasing their development and 2020 launch of the retail WisePies Pizza brand as a clean-label frozen pizza line.

WisePies Pizza is now available in more than 850 grocery stores and through food service distributors across the country. Visit www.wisepiespizza.com to locate the grocery store closest to you that carries WisePies Pizza and to find out more about WiseChoice Foods, WisePies Pizza products and how we’re impacting our community.

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